Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video…
Uncategorized
SocialRank Realtime helps marketers get more proactive on social media
SocialRank co-founder Alex Taub classifies most brand interactions on social media into two broad categories. They’re either broadcasting to all of their followers or, if they’re communicating individually, it’s usually in a reactive way, like responding to a complaint. With…
Wattpad debuts Tap, an app for reading chat-style short stories
A new mobile app called Tap, launching today, introduces a different way to read stories on your phone: as text message-like chats. The app is the latest from Wattpad, a social publishing platform for authors whose community now includes over 45 million readers worldwide,…
Twitter debuts custom profiles for businesses’ agents, so people don’t think they’re talking to bots
Twitter this morning is launching a new customer service feature for businesses using its service, which will allow agents to respond to direct messages using custom profiles. That is, their names and profile pictures will display when they are engaged in…
Now Twitter loses head of entertainment talent and director of finance
Twitter can’t seem to stop the management bleeding, which is complicating its attempts to pull off a turnaround after a tough year of layoffs and sinking share price. Yesterday its head of entertainment talent Lara Cohen, a major figure leading…